An enormous yr of change is perhaps coming for the iPhone

For the reason that launch of the iPhone 4s in 2011, Apple has adopted a fall launch schedule for the iPhone. It has change into a yearly custom for the corporate, and I feel it is honest to say that customers have gotten very used to it. Nevertheless, subsequent yr, Apple’s regular fall iPhone launch may look fairly totally different.

In his newest Energy On publication, Bloomberg’s Mark Gurman experiences that in 2026, Apple plans to stagger the discharge of its new iPhone fashions, launching three within the fall after which three extra within the spring of 2027.

The iPhone fashions anticipated to debut within the fall of 2026 can be a part of Apple’s premium lineup, together with the iPhone 18 Professional, iPhone 18 Professional Max, and notably, the first foldable iPhone, in response to Gurman. Then, in spring 2027, Apple is reportedly planning to launch the bottom mannequin iPhone 18, the iPhone 18e, and the iPhone Air 2.

Except for including the foldable iPhone to the lineup, which has been rumored for some time, the most important change right here would be the separation in launch timings for the bottom mannequin iPhone and the iPhone Professional — these have been launched collectively for the reason that introduction of the iPhone 11 and iPhone 11 Professional in fall 2019.

It is also price noting that Apple is taking its time with the iPhone Air 2. Gurman experiences that the Air 2 hasn’t been delayed, as some experiences prompt, however fairly Apple has all the time been planning to launch it in spring 2027 to permit extra time for upgrades, similar to probably a 2nm chipset to enhance battery life and the addition of an ultra-wide digital camera on the again.

Gurman experiences that there are a number of the explanation why Apple is perhaps staggering its launch schedule. One profit is that it offers the corporate with a extra constant income stream all year long, fairly than concentrating the majority of it on the finish of the yr. Moreover, it makes Apple’s advertising and marketing efforts simpler by permitting them to give attention to advertising and marketing their premium units and funds units at totally different occasions of the yr with out overlap. It additionally provides Apple a chance to counter the brand new cellphone releases from different corporations all year long, similar to Samsung, which generally releases new telephones early within the yr and in the summertime.

Management adjustments may additionally shake up Apple in 2026

Apple CEO Tim Cook dinner may retire subsequent yr

It is not simply the iPhone launch schedule altering in 2026, but additionally probably Apple’s prime management position. The Financial Times lately reported that Apple is intensifying its “succession planning efforts,” because it will get prepared for Tim Cook dinner to step down as CEO “as quickly as subsequent yr.”

As for who may succeed Cook dinner, in response to the Monetary Occasions, John Ternus, Apple’s senior vp of {hardware} engineering, is seen because the main candidate, however Apple hasn’t made any closing selections but.

It is also not solely clear when any announcement about this may very well be made, as sources who spoke to the Monetary Occasions stated that “though preparations have intensified, the timing of any announcement may change.” So, whether or not Cook dinner steps down as CEO subsequent yr stays unsure, but it surely appears the Cupertino-based firm is getting ready for it each time the day arrives. The sources additionally word that the transfer to transition to a brand new CEO is not associated to the corporate’s efficiency, as Apple is predicted to have one other very sturdy end-of-year gross sales interval.

Cook dinner has been the CEO of Apple since August 2011, when Steve Jobs stepped down from the position. Since Cook dinner took over, Apple’s market valuation has elevated from $350 billion in 2011 to $4.5 trillion as of 2025. Cook dinner has overseen all of Apple’s main releases over the previous decade and a half, together with the Apple Watch, the introduction of Apple’s M-series MacBooks, and all of the iterations of iPhones which have adopted, just like the iPhone X, and most lately, the iPhone 17 series and the iPhone Air.

Personally, I imagine Apple has deliberately leaked this information about its plans to transition the position of CEO to gauge the market’s response and to start out getting ready folks for the inevitable, in order that when it does occur, it will not be that shocking. Whereas Cook dinner has been a extremely profitable CEO for the corporate, he’s 65, and retirement is probably going on his thoughts. As for the potential change to the iPhone launch schedule, I feel it makes quite a lot of sense, particularly for the reason that foldable iPhone is predicted to make its debut, and it’ll make Apple’s iPhone launch schedule extra unfold out and fewer overwhelming, much like Samsung’s.