The top is in sight for Freevee as Amazon declares shutdown date

FAST (free ad-supported TV) companies have gained vital recognition within the US, with platforms comparable to The Roku Channel, Pluto TV, and Tubi rising as high opponents within the area.

Main tech corporations have additionally ventured into offering FAST companies. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung affords Samsung TV Plus, whereas Amazon’s service, initially generally known as IMDb TV, was renamed Amazon Freevee in 2022.

Nevertheless, Amazon introduced final 12 months that it was shutting down Freevee to shift its whole focus to constructing Prime Video. However it did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon by way of the most recent Freevee app replace (by way of AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit motion pictures, exhibits, and reside TV on Prime Video totally free, no subscription wanted.”

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All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class out there alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will not be accessible after August, none of its content material shall be misplaced. Final 12 months, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it totally free. This contains Freevee Originals and its library of free motion pictures and TV exhibits.

Whereas Prime Video sometimes requires an Amazon Prime subscription to entry most content material, Freevee’s exhibits and films on Prime Video could be watched totally free with advertisements, and not using a subscription. Freevee content material seems on Prime Video beneath the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique dwelling for Freevee TV exhibits, motion pictures, and Reside TV.” In 2024, Amazon introduced it could shut down Freevee in 2025, citing the choice to “part out Freevee branding” as a approach to “ship a less complicated viewing expertise for patrons.”

You probably have the Freevee app in your smartphone or TV, you possibly can proceed utilizing it by way of July, however it should cease working in August. If you have not tried Prime Video earlier than, you possibly can obtain it totally free out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cell system.

From a enterprise standpoint, Amazon’s resolution to part out Freevee and switch its content material to Prime Video is sensible. Any Freevee consumer who desires to maintain watching free exhibits or motion pictures now must browse Prime Video, which affords a big selection of paid content material by way of its Prime membership and extra paid channels. Amazon clearly hopes this alteration will encourage Freevee customers to contemplate signing up for a Prime membership, in the event that they have not already.

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